Champions Trophy 2025 Brings Exciting New Digital Features and Fan Engagement: Cricket enthusiasts are in for a treat as the ICC Men’s Champions Trophy 2025 promises to deliver an unforgettable digital experience, thanks to cutting-edge technology that will transform how fans connect with the tournament. After an eight-year hiatus, the Champions Trophy is back, bringing together the top eight men’s ODI teams to compete across four venues in Pakistan and the UAE from February 19 to March 9.
This year, the International Cricket Council (ICC) is teaming up with NEAR Protocol to introduce artificial intelligence (AI) into its digital platforms, creating a more personalized and engaging experience for fans. Through a new feature called ICC Recapped, an advanced AI engine will track how fans interact with the ICC’s digital tools—like match predictors and player-of-the-match voting—and analyze their behavior to generate a unique, customized recap of their tournament journey.
Once the tournament wraps up, fans will receive a personalized summary of their activities, such as how accurate their predictions were, which players they voted for most, and other fun insights into their engagement. It’s like having a digital scrapbook of your cricket fandom!
On the ICC website, fans can put their cricket knowledge to the test with the Predictor feature, where they can guess the Aramco Player of the Match for each game. There’s also a new game called Top Picks, where users select the best performers for each match—but with a twist: each player can only be chosen once during the entire tournament. It’s a strategic challenge that will keep fans on their toes.
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For fantasy cricket lovers, SuperTeam, powered by FanCraze, is back with even more excitement. Fans can build their dream teams using ICC Crictos and compete daily for incredible rewards. This year, SuperTeam introduces mini-games like Quests, where fans earn rewards for collecting specific types of Crictos, adding a new layer of fun to the experience.
On social media, the ICC is stepping up its game by offering short-form highlights with Hindi commentary for every match on its Hindi-specific channels—a first for the organization. Meanwhile, the ICC website and app will remain the go-to hub for all tournament updates, including live scores, stats, highlights, player features, expert analysis, and daily preview shows.
Finn Bradshaw, ICC Head of Digital, shared his excitement: “The ICC is constantly evolving its digital offerings to ensure fans feel more connected than ever during the ICC Men’s Champions Trophy 2025. By harnessing the power of AI, we’re able to create tailored experiences for millions of fans worldwide, taking their engagement to new heights. We can’t wait to see how fans interact with our digital products throughout the tournament.”
The action kicks off on February 19 at Karachi’s National Stadium, where Pakistan will face New Zealand in the opening match. With so many innovative ways to engage, the 2025 Champions Trophy is set to be a landmark event for cricket fans everywhere.
