Virat Kohli Rejects 300Cr Puma Deal; Ends 8-Year Tie-Up: Indian cricket icon Virat Kohli has officially concluded his eight-year-long association with global sportswear giant Puma, marking the end of a highly successful partnership. The deal, reportedly worth ₹110 crore, saw Kohli as one of Puma’s most prominent brand ambassadors, featuring in numerous high-profile campaigns.
Puma’s Lucrative Offer & Kohli’s Decision
Despite Puma’s efforts to retain Kohli with an extended eight-year contract worth a staggering ₹300 crore, the former Indian captain chose not to renew the agreement. Instead, Kohli is shifting his focus to a new venture in the sportswear industry, aligning with homegrown brand Agilitas Sports.
Kohli’s New Chapter With Agilitas Sports
Agilitas Sports, founded by former Puma India CEO Abhishek Ganguly, is an emerging Indian athleisure brand aiming to make a mark in the global sportswear market. Kohli is not just endorsing the brand but has also invested in the company, signaling his intent to build a fresh legacy in the sports apparel industry.
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Puma acknowledged Kohli’s departure with a statement appreciating their long-standing collaboration, calling it a journey filled with iconic campaigns and milestones.
Kohli’s Form in IPL 2025
Virat Kohli scored 180 runs in his last five innings, the 36-year-old remains a key player for his franchise. Fans will next see him in action when RCB takes on Rajasthan Royals (RR) on April 13.
By joining Agilitas Sports, Kohli is stepping into a new role as an entrepreneur in the sports apparel space. His move reflects a growing trend of athletes investing in and promoting homegrown brands, potentially reshaping India’s sportswear industry.
As Kohli embarks on this exciting new journey, fans and industry experts alike will be watching closely to see how his latest venture unfolds.
